VidBlog
by P.J. Bednarski, Staff Writer
Ooyala has produced a new white paper, "Four Stories of Video Success," that provides pointers about good directions to go, and the varying degrees (but all of them substantial) that … Read the whole story
by Gavin O'Malley
New research suggests that the mobile myopia of 18- to-34-year-olds is clearly cutting into their time with other media channels. Rather than multitasking, however, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
How do you get rapid scrollers to pay attention to your in-feed video ad? Well, it better not look much like a typical TV … Read the whole story
by Sarah Mahoney
Gap has taken to Instagram with a 15-second soap opera to proclaim that #SpringIsWeird. Starring Jenny ("Marcel the Shell") Slate and Paul Dano, the … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
So even before I spent a few minutes with Air Wick's latest home-is-where-the- malodorous-heart-is brand dispatch, I was primed to enjoy it. Selling a … Read the whole story
by Joe Mandese
Nielsen TV ratings rival Rentrak has signed one of the biggest media-buying agencies, Horizon Media, as a subscriber to its "full suite" of TV … Read the whole story
COMMENTARY
by Anita Khosla
Publishers who don't start to incorporate viewability into their sales process will be at a disadvantage in the long run, so not accepting deals … Read the whole story
by Karl Greenberg
The Snuggle Bear will be in Manhattan on Feb. 13 in a SnugMobile RV to attempt a Guiness World Records for most hugs by … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The world has changed, they said. Creative industries have been democratized, they said. There are no more gatekeepers, they said. I call bullshit. Read the whole story
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by Amy Corr
Wheat Thins used an outdoor billboard to participate in some not-so-subliminal marketing in a TV campaign launching Feb. 9. When an on-street reporter in … Read the whole story
COMMENTARY
by Walt Horstman
Programmatic brings value to the TV ecosystem by using data to find audiences in TV inventory that were previously unknown. Programmatic TV technology allows … Read the whole story