VidBlog
by P.J. Bednarski, Staff Writer
Tomorrow, YouTube has its tenth birthday, though nothing is as simple as that anymore. Feb. 14, 2005 is the day the YouTube domain name was registered, but it wasn't until … Read the whole story
by Laurie Sullivan
Programmatic or automated ad buying could put a stake in the heart of multichannel networks or force them to rethink their business model. One … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session … Read the whole story
by Wayne Friedman
Nielsen says potential new media measurement competitors are just offering a small piece of the bigger media picture. Nielsen revenues grew 1.2% to $1.63 … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Machine-based ad trading is leading to fewer human interactions, but that hasn't stopped marketers from getting social. A new report notes that social ad … Read the whole story
by Tyler Loechner
Visible Measures, a Boston-based ad tech firm and demand-side platform, is taking measures to ensure that video ads are visible. The company on Thursday … Read the whole story
COMMENTARY
by Nikki Hawke
There are many words that conjure up romantic images and associations, but programmatic is certainly not one of them. The old saying is that … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
At the supermarket the other day, I grabbed my usual rations of ice cream and capers and headed towards the 10-items-or-fewer line. Upon arriving, … Read the whole story
COMMENTARY
by Michael Leis, Op-Ed Contributor
There's Vegas, and then there's Vegas at capacity. As full of promise as it is with all of tomorrow's technology, our expectations from the … Read the whole story
by Karlene Lukovitz
Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the … Read the whole story