VidBlog
by P.J. Bednarski, Staff Writer
Anything for the cause? President Obama pushed the boundaries of what silly things politicians will do for approval last week but his BuzzFeed video, in which he mugged with a … Read the whole story
by Wayne Friedman
Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamics, a media consulting company, says the growth of prime-time TV upfront revenue … Read the whole story
COMMENTARY
by Katy Keim, Op-Ed Contributor
A few lessons learned from "The Tonight Show With Jimmy Fallon." Read the whole story
by Karlene Lukovitz
The campaign was developed by FireStation, the in-house ad agency of Stewart and Lynda Resnick's Roll Global holding company, which acquired Fiji Water in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the … Read the whole story
by Wayne Friedman
Nielsen says potential new media measurement competitors are just offering a small piece of the bigger media picture. Nielsen revenues grew 1.2% to $1.63 … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Machine-based ad trading is leading to fewer human interactions, but that hasn't stopped marketers from getting social. A new report notes that social ad … Read the whole story
by Tyler Loechner
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority stake to RTL Group last year, has teamed with RTL Nederland to launch … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story