TVBlog
by P.J. Bednarski, Staff Writer
John Green, of the VlogBrothers channel, recently essayed about a single oft-quoted line from his 2008 book, "Paper Towns," that's taken on a life of its own. He has discovered … Read the whole story
by Joe Mandese
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story
by Laurie Sullivan
Yahoo has built a feature that allows application developers to incorporate search into apps and earn a percentage of revenue garnered from clicks on … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Judged by their actions and words, it seems many industry folks believe that "media usage" is directly linked with a corresponding opportunity to reach … Read the whole story
by Aaron Baar
"There's a lot of info out there. It exists and it's readily available," Prof. C. Samuel Craig tells "Marketing Daily." "All you have to … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Isn't it grand that privacy is a profit center for AT&T? If you live in Kansas City or Austin and want its speedy-as-Google fiber … Read the whole story
by Sarah Mahoney
Nickelodeon has given it the cutest twist ever, with adorable little actors reading from the works of some of the greatest. There's Maya Angelou, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
AMC plans to turn the final half-season of "Mad Men" into a nationwide cultural event. No less than eight cultural institutions in three cities … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
I love The Oscars. Every year, for a few hours, we get to celebrate the best of the film industry and peer inside the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new primer from the IAB demonstrates how location data from mobile is not just for mobile ad targeting. Increasingly, it is playing a … Read the whole story