VidBlog
by P.J. Bednarski, Staff Writer
At first blush, I have to admit, hearing that NBC was planning a subscription online comedy service struck me as a bad idea. But a short-clip comedy app and Web … Read the whole story
by Tyler Loechner, Joe Mandese
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online video continues to win ad dollars with its promises of efficiency and targeting, and it is also nabbing money from a softening TV … Read the whole story
by Sarah Mahoney
You've already seen actor Ving Rhames flexing his Mission Impossible-style muscle to protect babies and unruly teens for ADT. The latest in the new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-based TV services, with one featuring comedy shows and content. This one will … Read the whole story
by Laurie Sullivan
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story
COMMENTARY
by Andy Tu
This week marks the debut of the Acumen Report, our annual study on consumers and their media habits. This year we explored 13- to-24-year-olds … Read the whole story
COMMENTARY
by Jose Villa, Columnist
As the tail end of millennials turn 21 and graduate from college, it's time to turn our attention to next major consumer group - … Read the whole story
by Karl Greenberg
Clorox has partnered with The Huffington Post around content developed by the news site and its contributing mommy bloggers. The effort comprises more than … Read the whole story
by Wayne Friedman
TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but … Read the whole story