VidBlog
by P.J. Bednarski, Staff Writer
Starting April 12, HBO will debut its new standalone online service, dubbed HBO Now, and priced at $15 a month, according to several news accounts. Is this a case of … Read the whole story
by Wayne Friedman
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Attracting loyal viewers who watch your commercials. There's not much more an advertiser can ask of a network. We need to develop a better … Read the whole story
by Sarah Mahoney
Who isn't looking for a fashion refresh in these winter-drab days? To introduce its new Thalia Sodi collection, Macy's new "Girls Night Out" spot … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
There's a new social network for the wolves of Wall Street called "Symphony," created by Goldman Sachs, which has already soft launched the network … Read the whole story
by Tyler Loechner
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of its business to RTL Group last year, continues to expand across Europe -- … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's a clear chasm between the haves and the have-nots when it comes to mobile Web site performance. Best performers saw the highest-percentage increase … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The "haters" are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Smartphone penetration is much, much higher among multicultural mobile customers than the overall population. This is a scenario that has played out throughout the … Read the whole story
COMMENTARY
by Jason Goldberg, Op-Ed Contributor
Retailers and manufacturers need to focus far more on the front door - creating the chain of digital interactions that set sales in motion. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
So we're agreed that expropriating a techy sounding name to lend cachet to something mundane is a silly exercise. But not nearly as silly … Read the whole story