Starting April 12, HBO will debut its new standalone online service, dubbed HBO Now, and priced at $15 a month, according to several news accounts. Is this a case of … Read the whole story
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
Attracting loyal viewers who watch your commercials. There's not much more an advertiser can ask of a network. We need to develop a better … Read the whole story
Who isn't looking for a fashion refresh in these winter-drab days? To introduce its new Thalia Sodi collection, Macy's new "Girls Night Out" spot … Read the whole story
There's a new social network for the wolves of Wall Street called "Symphony," created by Goldman Sachs, which has already soft launched the network … Read the whole story
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of its business to RTL Group last year, continues to expand across Europe -- … Read the whole story
There's a clear chasm between the haves and the have-nots when it comes to mobile Web site performance. Best performers saw the highest-percentage increase … Read the whole story
The "haters" are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue … Read the whole story
Smartphone penetration is much, much higher among multicultural mobile customers than the overall population. This is a scenario that has played out throughout the … Read the whole story
Retailers and manufacturers need to focus far more on the front door - creating the chain of digital interactions that set sales in motion. … Read the whole story
So we're agreed that expropriating a techy sounding name to lend cachet to something mundane is a silly exercise. But not nearly as silly … Read the whole story