VidBlog
by P.J. Bednarski, Staff Writer
New Geico commercials have made the most out of the realization that online viewers are so uniquely bothered by pre-roll that it's become established fact, even outside the biz. Its … Read the whole story
by Sarah Mahoney
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty streets of Los Angeles. As he takes on each urban obstacle, the ad … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic and native have been converging, and Conde Nast wants in on the action. Conde Nast's Food Innovation Group, comprised of "Bon Appetit," "Epicurious" … Read the whole story
by Wayne Friedman
Cable networks' unexpected ratings declines a year ago were largely due to double-digit percentage declines among general entertainment and kids programming. For all cable … Read the whole story
COMMENTARY
by Jason Forbes
Millennial behaviors are shifting. In fact, Millennials themselves are shifting. While Millennials check their smartphone 45 times per day, 35% of Millennials now have … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV is becoming more personal. A new report from research firm TDG says that mobile video viewing is poised for big growth over the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
I'm starting to time-shift my newspaper reading -- actual hard-copy newspaper reading. Good news for publishers: I hold on to newspapers well beyond their … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's a clear chasm between the haves and the have-nots when it comes to mobile Web site performance. Best performers saw the highest-percentage increase … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"Fear of missing out," or FOMO, is a major driver of teen spending, according to a new survey of Canadian Millennials by Citizen Relations. … Read the whole story