New Geico commercials have made the most out of the realization that online viewers are so uniquely bothered by pre-roll that it's become established fact, even outside the biz. Its … Read the whole story
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty streets of Los Angeles. As he takes on each urban obstacle, the ad … Read the whole story
Programmatic and native have been converging, and Conde Nast wants in on the action. Conde Nast's Food Innovation Group, comprised of "Bon Appetit," "Epicurious" … Read the whole story
Cable networks' unexpected ratings declines a year ago were largely due to double-digit percentage declines among general entertainment and kids programming. For all cable … Read the whole story
Millennial behaviors are shifting. In fact, Millennials themselves are shifting. While Millennials check their smartphone 45 times per day, 35% of Millennials now have … Read the whole story
TV is becoming more personal. A new report from research firm TDG says that mobile video viewing is poised for big growth over the … Read the whole story
I'm starting to time-shift my newspaper reading -- actual hard-copy newspaper reading. Good news for publishers: I hold on to newspapers well beyond their … Read the whole story
There's a clear chasm between the haves and the have-nots when it comes to mobile Web site performance. Best performers saw the highest-percentage increase … Read the whole story
"Fear of missing out," or FOMO, is a major driver of teen spending, according to a new survey of Canadian Millennials by Citizen Relations. … Read the whole story