VidBlog
by P.J. Bednarski, Staff Writer
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobile, we will see broadcasters and publishers increasing the number of ad breaks and ad loads on non-PCs." A … Read the whole story
by Wayne Friedman
Now 41% of U.S. homes have access to subscription video-on-demand services -- up from 36% a year ago. Nielsen also found that around one … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Native ads on mobile sites receive twice as much "visual focus" from consumers compared to banners on mobile devices, a new report claims. That's … Read the whole story
by Sarah Mahoney
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, reminds us all why an Apple watch in gold is an important purchase … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
People who use mobile payments are more likely to pay their bills online, make online purchases for personal use and check the weather on … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV … Read the whole story
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by Thom Forbes
A global, celebrity-infused and "socially led" Pepsi Challenge launches today with "challenges designed to galvanize consumers around the world to defy convention, make every … Read the whole story
COMMENTARY
by Kevin Gosselin
In January, Dan Reimold, a college professor at Saint Joseph's in Philadelphia, asked his students what they were currently "bingeing" on and the answers … Read the whole story
by Wayne Friedman
Although CBS' Les Moonves isn't saying exactly how many, CBS All Access, its stand-alone digital cloud TV service, has over 100,000 subscribers. CBS and … Read the whole story
by Joe Mandese
FleishmanHillard continues to expand its brand content chops, announcing a deal Tuesday with News Corp. "social news agency" Storyful that will give the Omnicom … Read the whole story
by Steve McClellan
The holding company said the deal reflects its strategy of "developing its integrated services in fast-growing and important markets and sectors and strengthening its … Read the whole story