Ooyala concludes, "as online viewing shifts from PCs to tablets and mobile, we will see broadcasters and publishers increasing the number of ad breaks and ad loads on non-PCs." A … Read the whole story
Now 41% of U.S. homes have access to subscription video-on-demand services -- up from 36% a year ago. Nielsen also found that around one … Read the whole story
Native ads on mobile sites receive twice as much "visual focus" from consumers compared to banners on mobile devices, a new report claims. That's … Read the whole story
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, reminds us all why an Apple watch in gold is an important purchase … Read the whole story
People who use mobile payments are more likely to pay their bills online, make online purchases for personal use and check the weather on … Read the whole story
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV … Read the whole story
A global, celebrity-infused and "socially led" Pepsi Challenge launches today with "challenges designed to galvanize consumers around the world to defy convention, make every … Read the whole story
In January, Dan Reimold, a college professor at Saint Joseph's in Philadelphia, asked his students what they were currently "bingeing" on and the answers … Read the whole story
Although CBS' Les Moonves isn't saying exactly how many, CBS All Access, its stand-alone digital cloud TV service, has over 100,000 subscribers. CBS and … Read the whole story
FleishmanHillard continues to expand its brand content chops, announcing a deal Tuesday with News Corp. "social news agency" Storyful that will give the Omnicom … Read the whole story
The holding company said the deal reflects its strategy of "developing its integrated services in fast-growing and important markets and sectors and strengthening its … Read the whole story