Apple is getting serious about its own TV service, which would likely provide access to 25 cable and broadcast networks when it begins this fall, per reports. Oddly, the march … Read the whole story
The brand is sending photos to Facebook users who are in or near certain New York bars. The #ShotsEyeView images are photos of neighborhoods … Read the whole story
Trying to get closer to what digital media has been delivering and promoting for marketers, CBS says it will provide a performance-based metric "audit" … Read the whole story
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a … Read the whole story
With all the concern among families over the use of wireless data these days -- how much should they get? Does it roll over?, … Read the whole story
The trio touts the cars by articulating "old wives tales" about diesel, pretty much hitting all the consumer perception pain points: that diesels are … Read the whole story
Changes in viewing behavior demand that buyers and sellers prepare for the eventual convergence of verified cross-platform buying and selling of TV/video inventory at … Read the whole story
With the clock winding down on its contract to provide the National Basketball Association with team uniforms, Adidas said yesterday that it would sit … Read the whole story
Nearly two-thirds (64%) of marketers turn to ad tech providers for data into the latest trends and best practices in online advertising, while only … Read the whole story
I've always found the propensity to hate on advertising interesting, especially when the biggest haters tend to be the ones that work in the … Read the whole story