VidBlog
by P.J. Bednarski, Staff Writer
John Hendricks, who founded cable's Discovery Channel in 1985 and built it into an empire, just launched CuriosityStream, an online documentary and non-fiction Website that will sell subscriptions
rather than … Read the whole story
by Laurie Sullivan
AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story
by Karl Greenberg
Part of the effort is a new website, TeamFram.com, that includes a series of videos called "Done Right," featuring interviews with the athletes and … Read the whole story
by Sarah Mahoney
The campaign for the L'Oreal-owned brand, scheduled to break in the U.S. next month, uses results of an IPSOS survey in digital and social … Read the whole story
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by Amy Corr
I love the water but my swimming skills need work. Anyone who loves the water will enjoy "Fueled by Water," a 2:30 brand video … Read the whole story
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by Amy Corr
States United to Prevent Gun Violence launched a 3:30 video that shows what happens when a gun store opens in the middle of New … Read the whole story
by Laurie Sullivan
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
People can stop wondering whether "real" television programming will escape the multichannel bundle and find its way to U.S. homes through online streaming services. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile's potential has been constrained by its superficial likeness to the Web. We are missing too many of the device's unique characteristics and promise … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Late last year, Apple more or less reintroduced iAd, its mobile ad platform that had failed to take off since launching five years ago. … Read the whole story
COMMENTARY
by Mark Yackanich
At its heart, the viewability problem online stems from the structure of ad products. Standard ad forms are not designed to capture attention. There's … Read the whole story