VidBlog
"There are still scenarios where it is impossible to know if an ad is viewable or not," Forensiq's CEO David Sendroff says, fully aware that for all the trick in … Read the whole story
Conde Nast Entertainment, the multichannel video production arm of the high-end magazine publisher, has partnered with Rapt Media to create interactive digital video content … Read the whole story
- COMMENTARY
Brands and publishers are increasingly turning to online video advertising across multiple screens to earn the attention of users and monetize content. While the … Read the whole story
Google abused its monopoly power and harmed Internet users and competitors using anticompetitive tactics for its search engine back in 2012, according to experts … Read the whole story
- COMMENTARY
All five members of the Federal Communications Commission have been testifying this week at various Congressional hearings, where Republican lawmakers have spent hours complaining … Read the whole story
"We hope the interactive aspect of the product encourages cat owners to test out the new toy with their pets," Temptations Brand Manager Melodie … Read the whole story
- COMMENTARY
If I read one more story where someone claims that today's consumer wants everything customized, personalized or "the way THEY want it," I think … Read the whole story
Google's and Bing's analytics teams are separately attempting to analyze behavior to predict the outcome of March Madness, the men's collegiate basketball games. The … Read the whole story
- COMMENTARY
That said, there is a single place on the planet where I am incapable of finding humor: the airport. It's not because I fear … Read the whole story
The campaign for the L'Oreal-owned brand, scheduled to break in the U.S. next month, uses results of an IPSOS survey in digital and social … Read the whole story
- COMMENTARY
There is probably no other word that holds as much importance in effective marketing to mothers than the word relationship, and no other generation … Read the whole story
