VidBlog
by P.J. Bednarski, Staff Writer
The proliferation of OTT content-delivery providers, which range from Amazon to Apple to Sony to SlingTV and beyond, should mean that more than ever, consumers can now wrest control from … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
I believe native advertising is the best thing to happen to digital advertising since GM O'Connell's agency, Modem Media created the first banner ad … Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
GroupM's John Montgomery, Chairman of the 4As Media Leadership Council will also provide an update on the Council's activities. Omnicom Media Group's Daryl Simm … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Global branded entertainment revenues posted faster year-on-year growth in 2014, as paid placements in television, film and digital media, combined with consumer event marketing … Read the whole story
COMMENTARY
by George Ivie
The development of a Viewable Impression standard represents a key interim step on the road to the goal of establishing an audience-based digital measurement … Read the whole story
COMMENTARY
by Mallory Russell
The Super Bowl is a huge event for advertising, and online video in particular. Campaigns associated with the 2015 Super Bowl have generated more … Read the whole story
by Laurie Sullivan
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story