VidBlog
The proliferation of OTT content-delivery providers, which range from Amazon to Apple to Sony to SlingTV and beyond, should mean that more than ever, consumers can now wrest control from … Read the whole story
- COMMENTARY
I believe native advertising is the best thing to happen to digital advertising since GM O'Connell's agency, Modem Media created the first banner ad … Read the whole story
COMMENTARYGroupM's John Montgomery, Chairman of the 4As Media Leadership Council will also provide an update on the Council's activities. Omnicom Media Group's Daryl Simm … Read the whole story
- COMMENTARY
Global branded entertainment revenues posted faster year-on-year growth in 2014, as paid placements in television, film and digital media, combined with consumer event marketing … Read the whole story
- COMMENTARY
The development of a Viewable Impression standard represents a key interim step on the road to the goal of establishing an audience-based digital measurement … Read the whole story
- COMMENTARY
The Super Bowl is a huge event for advertising, and online video in particular. Campaigns associated with the 2015 Super Bowl have generated more … Read the whole story
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
