VidBlog
by P.J. Bednarski, Staff Writer
Cats Vs. Cancer tries to give cute cat-video lovers a way to justify their fixation. The site shows cat videos while raising money for research. Read the whole story
by Tyler Loechner
Unruly, a video ad tech firm, on Wednesday announced new targeting features that it claims are based on consumers' emotional states. The company, which … Read the whole story
by Steve McClellan
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If your marketing isn't working, it's because you may not know whom you're talking to. After all, if you don't know your audience, how … Read the whole story
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by Tyler Loechner
Programmatic video ad platform Virool on Wednesday announced the launch of a new in-feed video ad unit for desktop and mobile, including iOS mobile … Read the whole story
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by Richard Whitman, Columnist
Speaking at the AAAA's Transformation Conference in Austin, AOL CEO Tim Armstrong isn't 100 percent happy with agencies delivering on all their hype about … Read the whole story
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by Tyler Loechner
Videology, a programmatic video ad platform, has joined FreeWheel's FourFronts program, crafted in the mold of a "programmatic direct" marketplace. The announcement of Videology … Read the whole story
COMMENTARY
by Brittany Barnic, Op-Ed Contributor
On Demand, premium channel subscriptions, TiVo, satellite radio - these are all services that have gained widespread traction over the past few years. With … Read the whole story
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by P.J. Bednarski
AOL is letting Roku users to get a first look at the pilot for "Connected," a new reality series AOL otherwise premieres on March … Read the whole story
by Wayne Friedman
New over-the-top TV services may endure higher costs, which may raise costs for consumers -- especially when considering packages including major over-the-air broadcasting networks … Read the whole story
by Karlene Lukovitz
The new ads from Deutsch L.A. are also satiric, but in a creepier, heavier-handed vein, in which the (no doubt intentionally over-the-top) implication is … Read the whole story
by Tanya Gazdik
"Marriott Traveler" should appeal to younger business and leisure travelers who want to experience something unique during their travels and share their adventures with … Read the whole story