VidBlog
by P.J. Bednarski, Staff Writer
About a year ago, the IAB outlined the role and evolution of its major specifications and noted that the fast convergence of video commerce on devices meant advertisers needed new … Read the whole story
by Wayne Friedman
It looks like there will be a repeat of the weak TV upfront marketplace this season -- and a mediocre TV market overall -- … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent, very different, entrants … Read the whole story
by Fern Siegel
Meredith Corp. has named Kim Martin as its new chief strategy officer. She will focus on Meredith's millennial strategy across multiple media platforms, reporting … Read the whole story
COMMENTARY
by Cole Sletten
With the explosion of connected devices, streaming services and social-media platforms, today's sports fans consume the games they love in more ways than ever. … Read the whole story
by Larissa Faw
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. Read the whole story
by Joe Mandese
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
COMMENTARY
by Kathy Oneto
Are Millennials elusive consumers for established brands? While some long-standing brands do well with Millennials, others struggle. According to a study by the Moosylvania … Read the whole story
by Aaron Baar
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Predicting the demise of online display advertising has become something of an industry pastime, with doomsayers pointing at various times to rivals including search, … Read the whole story