VidBlog
About a year ago, the IAB outlined the role and evolution of its major specifications and noted that the fast convergence of video commerce on devices meant advertisers needed new … Read the whole story
It looks like there will be a repeat of the weak TV upfront marketplace this season -- and a mediocre TV market overall -- … Read the whole story
COMMENTARYIt is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent, very different, entrants … Read the whole story
Meredith Corp. has named Kim Martin as its new chief strategy officer. She will focus on Meredith's millennial strategy across multiple media platforms, reporting … Read the whole story
- COMMENTARY
With the explosion of connected devices, streaming services and social-media platforms, today's sports fans consume the games they love in more ways than ever. … Read the whole story
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story
- COMMENTARY
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. Read the whole story
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
- COMMENTARY
Are Millennials elusive consumers for established brands? While some long-standing brands do well with Millennials, others struggle. According to a study by the Moosylvania … Read the whole story
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
- COMMENTARY
Predicting the demise of online display advertising has become something of an industry pastime, with doomsayers pointing at various times to rivals including search, … Read the whole story
