VidBlog
by P.J. Bednarski, Staff Writer
According to the 2014 Adobe Inaugural Report, released a few days ago, TV Everywhere is really starting to catch on (finally), but many people watching TV Everywhere product are doing … Read the whole story
by Joe Mandese
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
COMMENTARY
by Nate Gosselin
A key question for publishers looking to incorporate native is how to make it work. Navigating the tension between maximizing both yield and quality, … Read the whole story
by Wendy Davis
Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Global ad spend via real-time bidding (RTB) more than doubled from 2013 to 2014, rising 141%. The amount of inventory available for RTB trades … Read the whole story
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by Amy Corr
Today is April 1. Today is April 1. Today is April 1. Let's launch?! Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the … Read the whole story
by Wayne Friedman
First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the … Read the whole story
COMMENTARY
by Andrew Fingerman
Nothing tells or sells the story of the blood, sweat and tears of athletes better than imagery - but the rules regarding displaying, distributing, … Read the whole story
by Tyler Loechner
Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story