VidBlog
by P.J. Bednarski, Staff Writer
A new Moody's report, "High Yield Cable's Broadband Still Effective Defense Against Over-the-Top Siege," says cable has a few good years to come. That's based on the money they rake … Read the whole story
by Steve McClellan
L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Your kids don't watch TV the way you do. But then again, you probably don't watch TV the way you did a few years … Read the whole story
by Laurie Sullivan
In a purely fictional but not impossible look into artificial intelligence, Ex Machina director and writer Alex Garland shows how Blue Book -- a … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
As a publishing industry, are we any better at selling online ads now than when we first started? How could we be, if we … Read the whole story
by Erik Sass
Amid growing concern about social issues in sports, including the obstacles faced by LGBT athletes, "Sporting News" is helping foster diversity in athletics through … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Last year, the IAB (Interactive Advertising Bureau) suggested that marketers aim for 70% viewability on campaigns in 2015. The 4As didn't like that, saying … Read the whole story
by Gavin O'Malley
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the … Read the whole story
COMMENTARY
by Eric J. Harrison
Who owns the rights to media being produced? A small but growing number of ad agencies and boutique production companies are using new clauses … Read the whole story