VidBlog
by P.J. Bednarski, Staff Writer
A new report from Boston's Strategy Analytics polled 5,000 consumers and discovered that in this country, they're apparently more likely to subscribe to Amazon Prime to get the free two-day … Read the whole story
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by Thom Forbes
The adjective "madcap" fit Stan Freberg, who died of natural causes yesterday at 88, as tightly as eight great tomatoes stuffed into a "little … Read the whole story
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by P.J. Bednarski
Ooyala IQ measures and compares, in millisecond device, operating system, traffic source or location, using Apache Spark. Ooyala will be showcasing the new platform … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
The two hottest trends in online advertising in recent years seem almost like opposites. Programmatic advertising is about automation and scale, using technology to … Read the whole story
by Tyler Loechner
Pixability, a programmatic video ad platform, on Wednesday announced it has closed an $18 million Series C round of funding. The round was led … Read the whole story
COMMENTARY
by Clayton Scott
Nielsen paid $200 million for the data exchange-a pretty penny for a great platform. And the potential benefits of integrating it with other Nielsen … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
U.S. digital video advertising spend will reach $14.38 billion by 2019, up from $7.77 billion this year, per eMarketer. Cisco Systems estimates video content … Read the whole story
by Wayne Friedman
Traditional cable and network TV content continues to heavily influence digital in-stream video media prices, according to a new report. Many of the highest … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story
by Erik Sass
YouTube Kids, a new video app targeting children with a range of age-appropriate programming, is catching flak from a coalition of children's and consumer … Read the whole story
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by Richard Whitman, Columnist
It's gotta be tough being a Millennial these days. Everyone crapping on you from left and right. Read the whole story