A new report from Boston's Strategy Analytics polled 5,000 consumers and discovered that in this country, they're apparently more likely to subscribe to Amazon Prime to get the free two-day … Read the whole story
The adjective "madcap" fit Stan Freberg, who died of natural causes yesterday at 88, as tightly as eight great tomatoes stuffed into a "little … Read the whole story
Ooyala IQ measures and compares, in millisecond device, operating system, traffic source or location, using Apache Spark. Ooyala will be showcasing the new platform … Read the whole story
The two hottest trends in online advertising in recent years seem almost like opposites. Programmatic advertising is about automation and scale, using technology to … Read the whole story
Pixability, a programmatic video ad platform, on Wednesday announced it has closed an $18 million Series C round of funding. The round was led … Read the whole story
Nielsen paid $200 million for the data exchange-a pretty penny for a great platform. And the potential benefits of integrating it with other Nielsen … Read the whole story
U.S. digital video advertising spend will reach $14.38 billion by 2019, up from $7.77 billion this year, per eMarketer. Cisco Systems estimates video content … Read the whole story
Traditional cable and network TV content continues to heavily influence digital in-stream video media prices, according to a new report. Many of the highest … Read the whole story
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story
YouTube Kids, a new video app targeting children with a range of age-appropriate programming, is catching flak from a coalition of children's and consumer … Read the whole story
It's gotta be tough being a Millennial these days. Everyone crapping on you from left and right. Read the whole story