VidBlog
by P.J. Bednarski, Staff Writer
Rich Greenfield, analyst for BTIG LLC in New York, predicts that cable companies will all begin offering OTT packages as online viewing gets more and more popular and services like … Read the whole story
by Wayne Friedman
TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years. The Diffusion Group says that by 2020, … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
These days, when a brand announces their decision to target Millennials or teens, upping digital ad spending is usually a big part of their … Read the whole story
by Wayne Friedman
TV consumers are spending more for paid, subscription Internet video, including over-the-top TV services. For the average U.S. broadband consumer, Parks Associates says, spending … Read the whole story
COMMENTARY
by Azad Jacobs
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While its popularity may have wobbled somewhat over the last two years or so, Facebook is still the most popular social network among teenagers, … Read the whole story
by Karlene Lukovitz
"Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
"Pulp Fiction" had many great scenes between Jules and Vincent in Quentin Tarantino's classic film. In the above scene, Vincent, played by Travolta, talks … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
Netflix has been in the news again this week, with its CEO making the case for a "Netflix Global" service where all content is … Read the whole story