VidBlog
by P.J. Bednarski, Staff Writer
Millions of viewers--not techies, or journalists or "in the industry"-- checked out how HBO Now and HBO Go would deal with the season premiere of "Game of Thrones." They were … Read the whole story
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by P.J. Bednarski
At the NAB Show, Akamai and Adobe unveiled a new server side ad insertion device that it says could block the ad blockers, and … Read the whole story
by Wayne Friedman
Nielsen says nearly half of its global respondents, 49%, say they watch live video programming more if it has a social-media tie in. And … Read the whole story
by Karl Greenberg
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda's with SNL involve NBCU "sitting down with clients before and during the … Read the whole story
by Erik Sass
Interactive digital video advertising is well established in taxis. Now it's coming to popular on-demand ride-sharing services, including Uber, Lyft, Sidecar and Flywheel, courtesy … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
In the digital video business, it's somewhat of a given that smart marketers need to develop mobile video ad strategies as consumers shift to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes … Read the whole story
COMMENTARY
by Katie Meier
Things are in moments now. Meaning (both discovering it and making it) has to happen quickly in a cut-down society. Yet the paradox is … Read the whole story
COMMENTARY
by Mallory Russell
For the last three Aprils, Dove has launched a stunt-based video campaign about women's beauty issues -- with great success. In 2013, the brand … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Programmatic media buying from Web to television continues to rise, but there's a reason: the flow of consistent data. The trend continues to force … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new analysis from GfK MRI's Survey of the American Consumer, by Cathy Saraniti, Senior Vice President at GfK MRI, thinking of … Read the whole story