The NAB convention covers a broadening media industry, but it IS broadcasters' thing. The Diffusion Group's Joel Espelien notes broadcasting is no longer relevant or cutting edge. Look out online … Read the whole story
Gannett's partnership with application provider ViewLift to develop digital sports video services focuses on streaming sports-related apps, content and entertainment services across smartphones, tablets, … Read the whole story
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of … Read the whole story
Despite their catchy names and early hype, most consumers couldn't name a single live-video app. Yet, among early adopters, Periscope appears to be taking … Read the whole story
Netflix evidently is having second thoughts about its recent sponsored-data deal in Australia, which involves paying for streams of shows to be excluded from … Read the whole story
Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all … Read the whole story
Meredith Kopit Levien, the ad sales executive who has been leading the New York Times Co.'s charge into all things digital -- and native … Read the whole story
"I can't tell you how many times a corporate client will say to me, 'Tell our customers how great we are.' I always reply … Read the whole story
Of the many differences between Millennial Moms and their predecessors, there is one influence that is worth noting for marketers and that is the … Read the whole story
In today's hyper-connected world, social circles have expanded into networks whose communities and influence span the globe, online and off. Word travels especially fast … Read the whole story