VidBlog
by P.J. Bednarski, Staff Writer
According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet users, 61% are "completely against" advertising … Read the whole story
by Karlene Lukovitz
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted … Read the whole story
by Sarah Mahoney
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
by Steve McClellan
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than … Read the whole story
by Karl Greenberg
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Last week at the National Association of Broadcasters' annual convention in Las Vegas, the past and future were brought into sharp relief at the … Read the whole story