Nearly one out of 10 YouTube viewers who go to its most-visited Google Preferred sites don't watch traditional TV at all. While that's a little vague as a stat, it … Read the whole story
Marketing aims to reach the target millennials where they are: "in the clubs and on Instagram, Twitter and Tinder. Everything we do is designed … Read the whole story
Sharply divided opinions are focused on Netflix's future. Some believe the company will continue to soar; others believe it's a disaster waiting to meet … Read the whole story
Gannett's broadcasting revenue grew 4% in the first quarter, due to higher retransmission revenues and Super Bowl advertising. Broadcasting revenue climbed to $396.8 million … Read the whole story
While some bosses may worry their younger employees are wasting time on mobile devices -- and are probably entirely correct about this -- they … Read the whole story
Continuing its war on haters, trolls and all manner of aggressors, Twitter on Tuesday expanded its definition of prohibited content to include "threats of … Read the whole story
For many of us, TV stopped being TV a long time ago. We're still waiting for advertisers to catch up. Read the whole story
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
Marketing gurus are quick to write off all traditional media as they predict a landslide of budget moving into Internet advertising. But the argument … Read the whole story
The industry is completely focused on viewability right now. You can't go a day without reading an article about the topic. While measuring whether … Read the whole story