Netflix continues to have a major impact on TV viewing -- its viewing hours, in relation to traditional TV viewing, are now double the … Read the whole story
On the heels of healthy quarterly earnings, Facebook is rolling out Anthology -- a new effort to partner publishers with brands in search of … Read the whole story
MTV put on an upfront presentation distinguished by the grossest opening seen so far in this upfront season. On screen, media and advertising reps … Read the whole story
- COMMENTARY
For stakeholders in the television ecosystem, the impact of streaming viewing is the mystery of the year - probably the decade. Their biggest concern … Read the whole story
Budweiser has announced its commitment to the environment through a partnership with the National Park Foundation. The beer maker joins other sponsors of the … Read the whole story
Google Contributor invites began arriving in email inboxes this week. The company's paid subscription service reduces the number of ads an individual sees on … Read the whole story
- COMMENTARY
While not completely moving to "a la carte" programming, Verizon FiOS "Custom TV" plan essentially allows traditional TV customers to break down their big … Read the whole story
COMMENTARYAs "Mad Men" winds down to the end on May 17, a new series about the advertising business arrives to take its place. It's … Read the whole story
