VidBlog
by P.J. Bednarski, Staff Writer
Nielsen has its hands full trying to explain to advertisers where viewers are and where they're going. But a senior veep there says a nuanced look at how things are … Read the whole story
by Laurie Sullivan
Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest … Read the whole story
by Joe Mandese
The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
by Erik Sass
Google's digital engagement increased by 45% with the introduction of their new program, Project Fi. The service is currently only available for the Nexus … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Every single person on the planet launched an app for Apple Watch this week. OK, that may be a slight overstatement, but there are … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Great news! Internet ad revenues surged yet again in 2014, reaching nearly $50 billion dollars in the United States. This, according to a new … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the … Read the whole story