Nielsen has its hands full trying to explain to advertisers where viewers are and where they're going. But a senior veep there says a nuanced look at how things are … Read the whole story
Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest … Read the whole story
The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
Google's digital engagement increased by 45% with the introduction of their new program, Project Fi. The service is currently only available for the Nexus … Read the whole story
Every single person on the planet launched an app for Apple Watch this week. OK, that may be a slight overstatement, but there are … Read the whole story
Great news! Internet ad revenues surged yet again in 2014, reaching nearly $50 billion dollars in the United States. This, according to a new … Read the whole story
Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the … Read the whole story