VidBlog
by P.J. Bednarski, Staff Writer
AOL's Dermot McCormack explains that for online content, it's not daytime and primetime. The new daypart is the device. At AOL's NewFront, the content platformer talks about a two-pronged way … Read the whole story
by Adam Buckman
Yahoo sounded just like a regular TV network as it announced a slew of new shows at its NewFront presentation to advertising execs. The … Read the whole story
by Erik Sass
Close on the heels of the re-launch of its flagship Web site in the U.S., Bloomberg Business is expanding overseas with the launch of … Read the whole story
by Karl Greenberg
The online video, part of Audi's sponsorship activity around Marvel's "The Avengers: Age of Ultron," stars comic strip character creator Stan Lee, which is … Read the whole story
by Laurie Sullivan
Twitter said late Tuesday it will open some of its advertising inventory to Google. The two companies will develop a new attribution model for … Read the whole story
by Wayne Friedman
First-quarter 18-49 prime-time audiences sank 12% among the top four broadcast networks and were down 10% among top non-kids cable networks, according to an … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The surprising news of the day is not that Yahoo is working with Simon Cowell on a new television series, but rather that it … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The social media arms race is escalating yet again, with Facebook's introduction of free mobile video calling as part of its mobile Messenger app, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Fellow Online Spinner Dave Morgan recently wrote a column on whether awareness and attribution can live together in an advertising-centric world. His assumption was … Read the whole story