AOL's Dermot McCormack explains that for online content, it's not daytime and primetime. The new daypart is the device. At AOL's NewFront, the content platformer talks about a two-pronged way … Read the whole story
Yahoo sounded just like a regular TV network as it announced a slew of new shows at its NewFront presentation to advertising execs. The … Read the whole story
Close on the heels of the re-launch of its flagship Web site in the U.S., Bloomberg Business is expanding overseas with the launch of … Read the whole story
The online video, part of Audi's sponsorship activity around Marvel's "The Avengers: Age of Ultron," stars comic strip character creator Stan Lee, which is … Read the whole story
Twitter said late Tuesday it will open some of its advertising inventory to Google. The two companies will develop a new attribution model for … Read the whole story
First-quarter 18-49 prime-time audiences sank 12% among the top four broadcast networks and were down 10% among top non-kids cable networks, according to an … Read the whole story
The surprising news of the day is not that Yahoo is working with Simon Cowell on a new television series, but rather that it … Read the whole story
The social media arms race is escalating yet again, with Facebook's introduction of free mobile video calling as part of its mobile Messenger app, … Read the whole story
10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a … Read the whole story
Fellow Online Spinner Dave Morgan recently wrote a column on whether awareness and attribution can live together in an advertising-centric world. His assumption was … Read the whole story