VidBlog
by P.J. Bednarski, Staff Writer
Mike Hopkins, the Hulu CEO, said that "2015 is the year that Hulu will break out. We are investing significantly in content and tech. We're hired an army of the … Read the whole story
by Wayne Friedman
A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook. The survey says consumers have … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story
COMMENTARY
by Rick Backus, Op-Ed Contributor
Video advertising still kinda sucks. The persistent video advertising model typically forces viewers to suffer through 15-30 seconds of excruciating pain while waiting to … Read the whole story
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by Laurie Sullivan
Adobe Systems announced Wednesday that it has acquired dynamic creative technology from Collective. The Tumri platform, which Collective acquired in 2011 and renamed Ensemble, … Read the whole story
COMMENTARY
by Alan James Edwards
Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In 2015, broadcast median ages continue to rise, with CBS at 59, ABC and NBC at 54, Fox at 49, and CW at 44. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across … Read the whole story
COMMENTARY
by Michael Goefron, Op-Ed Contributor
Hollywood loves a reboot, but the same can't always be said for viral videos. Read the whole story