Mike Hopkins, the Hulu CEO, said that "2015 is the year that Hulu will break out. We are investing significantly in content and tech. We're hired an army of the … Read the whole story
A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook. The survey says consumers have … Read the whole story
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story
Video advertising still kinda sucks. The persistent video advertising model typically forces viewers to suffer through 15-30 seconds of excruciating pain while waiting to … Read the whole story
Adobe Systems announced Wednesday that it has acquired dynamic creative technology from Collective. The Tumri platform, which Collective acquired in 2011 and renamed Ensemble, … Read the whole story
Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story
In 2015, broadcast median ages continue to rise, with CBS at 59, ABC and NBC at 54, Fox at 49, and CW at 44. … Read the whole story
Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when … Read the whole story
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across … Read the whole story
Hollywood loves a reboot, but the same can't always be said for viral videos. Read the whole story