VidBlog
by P.J. Bednarski, Staff Writer
At its NewFront presentation, it announces a formal relationship with Starcom MediaVest to identify emerging artists, and unveils a new branded entertainment arm. And, oh yeah, it introduces its new … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across … Read the whole story
by Laurie Sullivan
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
COMMENTARY
by Ryan Pamplin
Out of the billions of digital video ad impressions measured each year, about one in four are presented below the fold, muted or stuffed … Read the whole story
by Erik Sass
In the digital media era, magazine publishers are also video networks, and one of the biggest publishers is aggressively expanding its programming offerings. At … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
As director of digital engagement and social media at CDW, Lauren McCadney realizes that she has to see the world differently and tell stories … Read the whole story
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by Wayne Friedman
On the heels of its merger deal ending, Time Warner Cable showed improved revenue -- and somewhat surprisingly, an increase in video subscribers in … Read the whole story
COMMENTARY
by Mallory Russell
Here's a breakdown of the some of the latest, greatest video ads out there today: Read the whole story
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by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story
by Laurie Sullivan
The multimillion-dollar cost of building and maintaining a programmatic platform could slow industry growth for those that lack the funds -- and may force … Read the whole story