VidBlog
by P.J. Bednarski, Staff Writer
At its NewFronts presentation later today in New York, the MCN says the social media agency will help promote its brands and advertisers and push Fullscreen when it hypes real-time … Read the whole story
by Steve McClellan
In a memo to staffers issued last week, John Montgomery, chairman North America of the rebranded unit, said the firm had undertaken the effort … Read the whole story
by Gavin O'Malley
Challenging Google's Android and Apple's iOS, Pinterest is testing a developer platform of its own. In partnership with Apple, Pinterest recently began letting users … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketers are in the process of learning and perfecting mobile advertising, video advertising, and the art of using programmatic technologies -- all independent of … Read the whole story
COMMENTARY
by Greg Paull
In the age of social, mobile and user-generated content, the traditional ways of assigning agency teams for integrated marketing campaigns are ripe for change … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Starting this June, Comcast intends to roll out its Gigabit Pro network, offering speeds of 2 Gigabits per second, in Chattanooga, Tenn. That location … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
When the upfront presentations finally conclude on May 14, they will have been going on for 13 weeks. They have taken many forms, ranging … Read the whole story
COMMENTARY
by Greg Manago
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," season five. Here's … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It may well have been the most boring boxing match in history, but the Mayweather vs. Pacquiao fight received a lot of attention on … Read the whole story