VidBlog
by P.J. Bednarski, Staff Writer
Of 1,000 people surveyed, about one in four say they lose interest in a company they're scoping out if there's no video to help them. More than half feel that … Read the whole story
COMMENTARY
by Andy Tu
Much ado has been made about the declining use of Facebook among teens. Frank N. Magid Associates Inc. found 13- to 17-year-old social-media users … Read the whole story
by Wendy Davis
Federal Communications Commission Chairman Tom Wheeler said on Wednesday that he is in favor of giving online video distributors some of the same rights … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
If you're a CPG marketer and you're not yet leveraging digital video ads, it's time to start. What makes digital video such a natural … Read the whole story
COMMENTARY
by Eric Berry
If the price paid for an advertisement is commensurate with its engagement, and all else held equal, publishers stand to make more money from … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Finding a "math man" of their own, digital ad fraud detection firm Forensiq on Thursday announced the appointment of Mike Andrews as chief scientist, … Read the whole story
COMMENTARY
by Katrin Ribant, Op-Ed Contributor
Marketers dream of buying video and TV as a single channel. From the perspective of consumers, the two fields are already becoming one. More … Read the whole story
by Tyler Loechner
Nielsen on Wednesday announced it has partnered with Krux, a data management platform, to offer multi-touch attribution measurement to its clients. The offering will … Read the whole story