Of 1,000 people surveyed, about one in four say they lose interest in a company they're scoping out if there's no video to help them. More than half feel that … Read the whole story
Much ado has been made about the declining use of Facebook among teens. Frank N. Magid Associates Inc. found 13- to 17-year-old social-media users … Read the whole story
Federal Communications Commission Chairman Tom Wheeler said on Wednesday that he is in favor of giving online video distributors some of the same rights … Read the whole story
If you're a CPG marketer and you're not yet leveraging digital video ads, it's time to start. What makes digital video such a natural … Read the whole story
If the price paid for an advertisement is commensurate with its engagement, and all else held equal, publishers stand to make more money from … Read the whole story
Finding a "math man" of their own, digital ad fraud detection firm Forensiq on Thursday announced the appointment of Mike Andrews as chief scientist, … Read the whole story
Marketers dream of buying video and TV as a single channel. From the perspective of consumers, the two fields are already becoming one. More … Read the whole story
Nielsen on Wednesday announced it has partnered with Krux, a data management platform, to offer multi-touch attribution measurement to its clients. The offering will … Read the whole story