It's hard to miss all the TV commercials studios buy to market action movies. But a new study from MarketShare contends that after a while, they're just blowing money. Studios … Read the whole story
In an Instagram world, marketers have to learn the new image language -- and they will have a tool, GlimpzIt, to gather and analyze … Read the whole story
Dish Networks witnessed sharply lower net pay TV subscribers in the first quarter of this year -- sinking by 134,000. Still, Dish had a … Read the whole story
That's according to a Havas study, which found social media to be partly the blame for the widespread dissatisfaction. One in three millennials say … Read the whole story
In the midst of taking a major ratings hit this current season -- and the expectation of a difficult upfront advertising market to come … Read the whole story
Facebook is now the fastest-growing major media supplier to Madison Avenue, but Google remains No. 1, according to the 2015 edition of the "Top … Read the whole story
"[E]ven if 'straight guy between ages of 18 and 55 who plays games on his phone' does fit your profile for 'Game of War,' … Read the whole story
Facebook keeps cranking out new services and features at a pace that can only be described as frenetic. The latest new offering from the … Read the whole story
I am writing to you this week from the Festival of Media Global. In a sign that I'm now truly old, I was asked … Read the whole story
There have been few products or technical advances that have had as far reaching an impact as the smartphone. The modern era started with … Read the whole story