VidBlog
by P.J. Bednarski, Staff Writer
This is Verizon acquiring a programming and advertising partner that it will want as its grows its OTT and LTE wireless video businesses. Make no mistake about it, Verizon is … Read the whole story
by Joe Mandese
AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
There are many pretenders to the crown, but the figures show that YouTube is still the coolest video channel for teens, and it's mostly … Read the whole story
by Laurie Sullivan
Search, digital advertising, video content and mobile are the seeds sowing the relationship between Verizon and AOL. The telecommunications company signed an agreement to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketers have long suspected that mobile is the channel most suited to video, and now viewability figures from Google show that mobile video ads … Read the whole story
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by Steve McClellan
The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates … Read the whole story
by Aaron Baar
The spot will run on networks such as E!, MTV, Vh1, Bravo and FX, which were chosen because they have audiences that are at … Read the whole story
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by Wayne Friedman
TV networks may be feeling a little better about national TV advertising in this first quarter -- but that's mostly because it isn't up … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Once again fellow Online Spin writer Tom Goodwin has piqued my interest. He starts to unwrap a tremendously thorny problem in his column of … Read the whole story
COMMENTARY
by Jon Last, Columnist
The sports marketing world is fraught with numerous examples of "fire, fire, fire" implementation strategies, in contrast to the more recommended "ready, aim, fire" … Read the whole story