This is Verizon acquiring a programming and advertising partner that it will want as its grows its OTT and LTE wireless video businesses. Make no mistake about it, Verizon is … Read the whole story
AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which … Read the whole story
There are many pretenders to the crown, but the figures show that YouTube is still the coolest video channel for teens, and it's mostly … Read the whole story
Search, digital advertising, video content and mobile are the seeds sowing the relationship between Verizon and AOL. The telecommunications company signed an agreement to … Read the whole story
Marketers have long suspected that mobile is the channel most suited to video, and now viewability figures from Google show that mobile video ads … Read the whole story
The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the … Read the whole story
The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates … Read the whole story
The spot will run on networks such as E!, MTV, Vh1, Bravo and FX, which were chosen because they have audiences that are at … Read the whole story
TV networks may be feeling a little better about national TV advertising in this first quarter -- but that's mostly because it isn't up … Read the whole story
Once again fellow Online Spin writer Tom Goodwin has piqued my interest. He starts to unwrap a tremendously thorny problem in his column of … Read the whole story
The sports marketing world is fraught with numerous examples of "fire, fire, fire" implementation strategies, in contrast to the more recommended "ready, aim, fire" … Read the whole story