VidBlog
by P.J. Bednarski, Staff Writer
Consumers seem to hate online ads more than they hate TV commercials. Nigel Hollis at Millward Brown has a good theory about why that might be, but maybe he's overthinking … Read the whole story
by Joe Mandese
Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
By now, as I have, you've read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn't care less if … Read the whole story
by Karl Greenberg
In the new ads, Arnett is a dad. But he's a dad surrounded by engineers in white coats. They are Bridgestone engineers who have … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Netflix, Etsy and Kickstarter are among the roster of companies lining up to support the Federal Communications Commission in its upcoming net neutrality battle … Read the whole story
by Sarah Mahoney
Called "Place of Possible," the campaign is using outdoor ads as well as online videos starring 50 H&M employees talking up the company's benefits, … Read the whole story
by Karlene Lukovitz
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and … Read the whole story