Consumers seem to hate online ads more than they hate TV commercials. Nigel Hollis at Millward Brown has a good theory about why that might be, but maybe he's overthinking … Read the whole story
Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story
By now, as I have, you've read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn't care less if … Read the whole story
In the new ads, Arnett is a dad. But he's a dad surrounded by engineers in white coats. They are Bridgestone engineers who have … Read the whole story
Netflix, Etsy and Kickstarter are among the roster of companies lining up to support the Federal Communications Commission in its upcoming net neutrality battle … Read the whole story
Called "Place of Possible," the campaign is using outdoor ads as well as online videos starring 50 H&M employees talking up the company's benefits, … Read the whole story
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and … Read the whole story