VidBlog
by P.J. Bednarski, Staff Writer
Viewability, unfortunately for online video publishers and advertisers, just keeps getting more and more visible. It's the problem that just won't go away, though, paradoxically, it's a problem that
is … Read the whole story
by Tyler Loechner
Data-driven television advertising is picking up steam. So too are the analytics companies that are driving the data. iSpot.tv, an analytics firm that tracks … Read the whole story
COMMENTARY
by Frank Sinton
Say what you want about the details of Verizon's bid to acquire AOL, but the intent behind it can be summed up in one … Read the whole story
by Erik Sass
Mediabong, the Paris-based contextual video ad network, announced that it has raised $5 million in a new round of funding in order to expand … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a major decision about free speech online, a federal appellate court has ruled that actress Cindy Lee Garcia, who says she was duped … Read the whole story
by Joe Mandese
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable … Read the whole story
by Karlene Lukovitz
The print ads for the new "Make the Natural Choice" campaign, from BBDO, feature surprising headlines, such as "Preservatives are for mummies, not mommies" … Read the whole story
COMMENTARY
by Sara Sisenwein
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital inventory has been undervalued for a long time, but now that could change with a News UK deal that sees tablet spots sold … Read the whole story