In what FreeWheel calls "the new living room," which is just wherever you are, live viewing is up 140% over a year ago and authenticated viewing up 328%. Read the whole story
Retailers are driving the boom in programmatic ad spending, new research finds. This year, the U.S. retail industry will spend $3.71 billion to purchase … Read the whole story
Ad blocking is no longer limited to desktop browsers, with this week's announcement that Adblock Plus is launching its own mobile browser with ad-blocking … Read the whole story
Illegal video streaming for movie and TV content on Web sites generated more than $200 million dollars in advertising revenues in 2014. Some 589 … Read the whole story
Premium-brand publishers, many of them household names, are driving their readers directly to startup competitors' sites for just pennies per click, by making outbound … Read the whole story
Volkswagen Golf TDI launched an adorable social media campaign dispelling myths about diesel. The clean diesel campaign stars the "Golden Sisters," a sassy group … Read the whole story
An important shift in online video advertising is ushering in a new era of video consumption. Some of the biggest online media platforms, including … Read the whole story