VidBlog
by P.J. Bednarski, Staff Writer
David Letterman signed off last night, and in his last weeks on the air, spoke about how he just didn't have the feel for competing in social media. By most … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Playboy has launched a new mobile app, called Playboy Now -- but let's clarify right now that there are no nudie pictures included. Instead … Read the whole story
COMMENTARY
by Sean Muller
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
by Laurie Sullivan
Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other … Read the whole story
by Erik Sass
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that … Read the whole story
by Joe Mandese
The U.S. ad marketplace declined 9.9% in April, according to a new dynamic market index of Madison Avenue's media trading volume. The index, called … Read the whole story
by Karl Greenberg
The new message is embodied in a television, in-cinema, print, out-of home and digital campaign that -- rather like the effort that introduced the … Read the whole story