David Letterman signed off last night, and in his last weeks on the air, spoke about how he just didn't have the feel for competing in social media. By most … Read the whole story
Playboy has launched a new mobile app, called Playboy Now -- but let's clarify right now that there are no nudie pictures included. Instead … Read the whole story
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads … Read the whole story
Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other … Read the whole story
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that … Read the whole story
The U.S. ad marketplace declined 9.9% in April, according to a new dynamic market index of Madison Avenue's media trading volume. The index, called … Read the whole story
The new message is embodied in a television, in-cinema, print, out-of home and digital campaign that -- rather like the effort that introduced the … Read the whole story