Video Daily
Friday, May 29, 2015
  • Canadian Agencies Upping Programmatic Video Spend

    Much like in the U.S., programmatic video advertising continues to pick up steam in Canada as well. Just over one-in-five (20.8%) Canadian agencies expect … Read the whole story

  • Pedigree Brings Global Effort To U.S.

    "We currently plan to feature 'The Walk' online and have a paid media plan in place to help ensure consumers can be exposed to … Read the whole story

  • Consumers Share Log-Ins For OTT Services, Slice Into Revenue

    The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers' savvy in piggybacking onto their friends' … Read the whole story

  • Axe Sinks To A New Low With The 'Matte Effect'

    So you'll forgive me if, for today's exercise, I feast on the fruit so low-hanging that it's practically subterranean and babble once anew about … Read the whole story

  • Google Releases Ad Targeting AdMob Tools

    Google announced Thursday a new set of AdMob tools to help mobile app developers better segment and target advertisements. The news was made public … Read the whole story

  • AT&T Opposes Net Neutrality Conditions On Merger

    Consumer advocacy groups, along with Cogent and Dish, recently urged the Federal Communications Commission to require AT&T to follow the new net neutrality rules … Read the whole story

  • Useful Vs. Creepy: The Jury Is Still Out

    Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story

  • U.S. Publisher Coalitions Get Scale With Their Titles

    Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and … Read the whole story