VidBlog
Netflix has begun showing pre-roll promos for some of its features, on an experimental basis. That has some people believing that's the appetizer before the online movie service starts accepting … Read the whole story
- COMMENTARY
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent -- and very … Read the whole story
Looking to fuel more interest in video on demand for TV advertisers, NBCUniversal has signed up advertisers allowing viewers to watch an upcoming episode … Read the whole story
- COMMENTARY
YouTube's strategy over the next 10 years will focus overwhelmingly on mobile consumption, according to The Guardian, citing an interview with Robert Kyncl, YouTube's … Read the whole story
- COMMENTARY
According to April 2015 research by Google, marketers remain concerned about paying for video ads that aren't seen. Paying more for larger ad sizes … Read the whole story
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad tech provider that powers the exchange, continue to expand their partnership. The two … Read the whole story
- COMMENTARY
Consumers are looking for convenience and optimal selection, and so subscription services represent an appealing model for a broader range of goods -- but … Read the whole story
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story
