VidBlog
by P.J. Bednarski, Staff Writer
Netflix has begun showing pre-roll promos for some of its features, on an experimental basis. That has some people believing that's the appetizer before the online movie service starts accepting … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent -- and very … Read the whole story
by Wayne Friedman
Looking to fuel more interest in video on demand for TV advertisers, NBCUniversal has signed up advertisers allowing viewers to watch an upcoming episode … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
YouTube's strategy over the next 10 years will focus overwhelmingly on mobile consumption, according to The Guardian, citing an interview with Robert Kyncl, YouTube's … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to April 2015 research by Google, marketers remain concerned about paying for video ads that aren't seen. Paying more for larger ad sizes … Read the whole story
by Tyler Loechner
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad tech provider that powers the exchange, continue to expand their partnership. The two … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Consumers are looking for convenience and optimal selection, and so subscription services represent an appealing model for a broader range of goods -- but … Read the whole story
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by Steve McClellan
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story