VidBlog
by P.J. Bednarski, Staff Writer
A new survey of 1,000 brand marketer in the U.S. and U.K. by ad tech firm Unruly discovers that those people think click-through is the least important metric they see … Read the whole story
by P.J. Bednarski
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today will announce a new 19-member Board of Advisors that it says … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Marketers are expected to spend $7.77 billion on digital video ads this year in the United States, up 30% compared with 2014, fueled by … Read the whole story
by Laurie Sullivan
Data from online video viewing will become another coin in the coffer, but Google with its Android operating system, Chrome browser, and Chromecast dongle … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
The social media landscape is shifting -- and, by shifting, I mean moving. Assuming you're one of the 2 billion-or-so people eMarketer is now … Read the whole story
by Wayne Friedman
CBS will put its pay TV service Showtime into the stand-alone TV streaming category, joining the likes of Time Warner's HBO Now, which started … Read the whole story
COMMENTARY
by Joe Germscheid, Op-Ed Contributor
Since the advent of digital media, there has almost always been more than one budget line devoted to "digital." In the digital world, it … Read the whole story
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by Amy Corr
What a smart way to get kids to understand the importance of wearing sunblock. NIVEA Sun Kids visited beaches in Brazil and gave kids … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when … Read the whole story
by Gavin O'Malley
Fresh off its upfront presentation, Screenvision, the country's second-largest cinema ad network, announced a number of new hires on the sales and marketing side. … Read the whole story
by P.J. Bednarski
The NFL announced that its first video-streamed-only game will be shown via Yahoo on Sunday, October 25, when the Buffalo Bills play the Jacksonville … Read the whole story